Is your online reputation beyond repute?
As any PR professional knows, the internet is a jungle of competing voices, and the speed and mutability of conversation makes managing your brand’s reputation online a daunting task.
When studies show that a 2% reduction in negative word of mouth can account for a 3% increase in sales, having an online reputation management strategy in place is extremely important!
Various recent research and surveys have shown just how important having a good online reputation can be. Here are just a selection of the findings we have sourced from various publications:
- The influence of negative reviews on social sites is increasing, according to a new survey, with 80% of respondents saying poor reviews have caused them to change their purchasing decisions.
- Confidence in positive online reviews is also growing, with 87% of respondents saying that thumbs-up comments influence their decision to buy.
- Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilising consumers to talk up products online.
We help our clients develop online reputation management strategies and fail-safes that are both proactive and reactive, deploying a fusion of SEO techniques and social media tools to ensure that your message is heard amongst the noise, and that any negative coverage is minimised.
Our team is experienced in all forms of online reputation management, from Twitter and Facebook meltdowns to repairing potentially damaging Google search engine results.
Contact us and let us know your situation and we’ll have a solution to help.